Social

My organic social experience has primarily been in the B2B space. Here, I’ve worked on distilling technical industry topics into digestible, engaging content that can speak to multiple audience segments.

Expert Institute

I managed Expert Institute’s organic social calendar, with particular attention on diversifying and growing its LinkedIn channel. I focused my content creation on combining educational (and promotional) topics with an upbeat, approachable tone.

A LinkedIn ad for Expert Institute advertising their in-house medical team specialty.An Expert Institute post on LinkedIn congratulating an award-winning client.An Expert Institute post on LinkedIn advertising their new guidebooks.An Expert Institute video post on LinkedIn talking about how data-driven sourcing works.An Expert Institute post on LinkedIn offering a white paper about remote hearings.An Expert Institute post on LinkedIn advertising their Case Clinic feature.