Marketing Content

At Expert Institute, I produced a wide range of client-facing materials for touchpoints throughout the funnel. This included sales one-sheeters, white papers, and marketing collateral speaking to an attorney audience.

Collateral

I created these service one-sheeters for use by Sales and Customer Success team members. They’re designed to give attorneys a succinct overview of additional services available to their firms and quickly communicate core value adds.

White Papers

I wrote (and ghost-wrote) white papers on some pretty niche legal matters. But, as gated content, these pieces were meant to appeal to more high-intent attorneys—those actively seeking information for an ongoing case or a topic directly related to their practice—for lead generation purposes.

First page of Expert Institute's white paper about remote hearings.
Click to view the whole white paper.
First page of Expert Institute's white paper about foot drop.
Click to view the whole white paper.