Marketing Content

I’ve produced just about every type of customer-facing content a Marketer could dream up. Websites, sales one-sheeters, white papers, marketing collateral — read all about it. 

Web copy

I produced brand copy guidelines and wrote all content for Petal’s website redesign. This was an opportunity to refresh Petal’s brand look and feel while reinforcing its voice as an approachable, transparent credit card provider. 

Click to view both pages.
Click to view both pages.

Collateral

I created these service one-sheeters for use by Sales and Customer Success team members. They’re designed to give attorneys a succinct overview of additional services available to their firms and quickly communicate core value adds.

White Papers

I wrote (and ghost-wrote) white papers on some pretty niche legal matters. But, as gated content, these pieces were meant to appeal to more high-intent attorneys—those actively seeking information for an ongoing case or a topic directly related to their practice—for lead generation purposes.

First page of Expert Institute's white paper about remote hearings.
Click to view the whole white paper.
First page of Expert Institute's white paper about foot drop.
Click to view the whole white paper.