I created these service one-sheeters for use by Sales and Customer Success team members. They’re designed to give attorneys a succinct overview of additional services available to their firms and quickly communicate core value adds.
I wrote (and ghost-wrote) white papers on some pretty niche legal matters. But, as gated content, these pieces were meant to appeal to more high-intent attorneys—those actively seeking information for an ongoing case or a topic directly related to their practice—for lead generation purposes.