I produced brand copy guidelines and wrote all content for Petal’s website redesign. This was an opportunity to refresh Petal’s brand look and feel while reinforcing its voice as an approachable, transparent credit card provider.
I created these service one-sheeters for use by Sales and Customer Success team members. They’re designed to give attorneys a succinct overview of additional services available to their firms and quickly communicate core value adds.
I wrote (and ghost-wrote) white papers on some pretty niche legal matters. But, as gated content, these pieces were meant to appeal to more high-intent attorneys—those actively seeking information for an ongoing case or a topic directly related to their practice—for lead generation purposes.